Welcome to Max Media

RESEARCH

Max Media will determine the best type of advertising for your business, products, promos.

We will provide you with comprehensive research to determine your best customer demographic and psychographics profiles. We utilize a number of competent information sources from prudent beta testing to in-depth focus groups, and all the available surveys and studies. Armed with this powerful marketing information we can clearly plan and target your creative message and focus your media buys properly.

Our creative efforts and media plans are the culmination of a conscientious study of your products and their potential consumers. We find the best way to sell your products most effectively. We endeavor to project your advertising campaign’s impact and sales success for weeks, months, even years in advance. We create marketing plans that you can count on and take to the bank.

COPYWRITING

An effective advertising campaign always begins with a strong commercial message. If your products are beneficial and valuable to consumers, we will tell them your story very effectively.

We have written hundreds of unique television and radio commercials. Our attention-grabbing creative efforts utilize key elements of drama, comedy, original music, sound effects, visual effects, graphics, unique on-camera and voice-over talent…whatever it takes to get your sales message across.

We know how to cut through all the clutter that bombards the consumer in order to make your commercials stand out and motivate best response. Please allow us to share our production demo reels with you. We know you will be impressed with our creative work for many high profile clients.

PRODUCTION

A successful campaign requires that we put a quality commercial message on-the-air.

We have produced a vast array of television and radio commercials. We have produced many award winning :30 and :60 television commercials. We have also produced TV spots of :90 and :120 lengths for many Direct Response advertisers. We are very experienced with :30 and :60 radio spots.

Direct Response is perhaps the most difficult form of media advertising since it depends on immediate customer purchases generating large sales revenues. It demands the highest media efficiency and returns. We have produced many successful half-hour television infomercials for a wide variety of products, from cosmetics to used car sales. One of our popular TV shows is still running after 8 solid years on-the-air!

We have also pioneered the new 5-minute television commercial format. We will produce top-quality corporate, demonstration, training or instructional videos of any length for you, too.

TIME BUYING

A high performance media buy starts with a comprehensive media plan, and effective media testing. We always buy prudent media tests first, and very carefully monitor the results. We then modify a media schedule until it is producing maximum sales results for you.

We buy media time for as little as anyone else in the business, and this we prove on a consistent basis for our accounts. In fact, most of our accounts have moved to us from the largest media time-buying agencies in the country. Those agencies claimed to have “buying clout”, but they just didn’t deliver the proper schedules, effective rates, and sales results.

We will conduct a head-to-head media cost efficiency and performance test with anyone…and beat them! More importantly to you…we will compare our sales performance results to theirs. Not bragging, just fact.

We know that we can reach and motivate more prospective customers, dollar-for-dollar, than anyone else in the media buying business. Go ahead, give Max Media your media test.

MEDIA MANAGEMENT

It takes real know-how to coordinate large on-going local, regional and national advertising campaigns properly. Due to our extensive experience in this area, we do it right. We have created all the needed reports for you. You will see your CPC’s, CPO’s, and MER’s (Media Efficiency Ratios) on a regular daily basis. That way, you will always know where you stand in any given campaign.

We will coordinate all of the related sales procedures in a campaign for you.

We will set up and manage your inbound telemarketing services and your follow-up outbound campaigns. We will set up and supervise your product and sales literature fulfillment services. We’ll arrange for and manage all of your back-end selling efforts.

We know how to maximize overall sales production for you. That’s our job!

MEDIA TYPES

We believe in the concept of media mix. No one media can do it all, so we find the exact combination of media, that when mixed together properly creates the hardest-working campaigns for you. The ability to reach your customers from different angles and the power of various media formats working together always produces the best results. We combine both Traditional and New Media. And together 1+1+1 =5!

• Television: Still the best way to reach mass audiences who are paying captive attention.
• Radio: The best way to make customers recall your TV ads, and reach busy commuters in their cars.
• Billboards: The best way to draw attention to your business when your customers are close-by.
• Print: Still a good way to reach certain demos and psychographics. Print is online, too.
• Online: This is where your customer’s comparative shopping starts today. Banner ads reach your target consumers at the time when they are getting ready to buy.
• Digital Messaging: Smartphones opened up a new way to reach, attract, captivate, and motivate customers. Here we create the urgency for your customers to act now.

DATABASE MANAGEMENT

Once your commercials and infomercials are airing in an effective media schedule, your customers will eagerly start buying your products. Now, we will help you to create and manage your new customer databases.

The way your customers are profiled, and the way your lists are cataloged and organized is essential to proper customer follow-up. Working your customer databases continually, and effectively, will make you a much more profitable company.

Remember, the first time you attract a customer, the cost is very high. When you go back to that same customer to sell to them again, and again, the cost is minimal.

We will send out follow-up literature, premiums, incentives, coupons, reminders, as well as constantly introduce new and related products to your customers. We will create maximum additional sales, upsells, and where appropriate, customer continuity programs for you.

ACCOUNTING

We do all the tedious, but necessary, paperwork so that you don’t have to. We handle all the media billings and additional vendor invoices. We pay the media and all ancillary selling services for you. All you have to do is write one check to Max Media, and we’ll do the rest.

We review all media invoices and verifications very carefully. We insure that you receive the proper media credits or refunds, when necessary. We will supply affidavits as proof of performance. We make all media payments in a timely and cost effective fashion, and keep all of our accounts zero-balanced. Pay as you go.

We issue you daily performance reports showing exactly where you are in any given advertising campaign. You never have to guess, or wait.

The media and other services are always accountable to our criteria, and we are always accountable to our good clients. We are a full-disclosure advertising agency. Nothing hidden. No surprises.