MARKETING AGENCY TEAM
Decades of Executive Advertising Leadership
Leadership & Experience
Max Media was founded in 1990 by advertising industry veteran John Graziano, whose career spans executive leadership, agency ownership, national media sales, and large-scale retail brand management.
Before launching Max Media, John spent eight years in broadcast ownership and management, gaining firsthand operational insight into media economics, audience dynamics, and programming strategy. Prior to that, he served as Senior Vice President of a major national advertising sales organization, where he oversaw 16 sales offices and more than 150 sales representatives responsible for generating over $600 million in annual billings.
His foundation in advertising was built over a decade of agency leadership and account management roles, including:
Vice President of Advertising for The Wherehouse Record Stores, a national retail chain with annual advertising expenditures exceeding $80 million
President of Creative Space Advertising, a national advertising agency
President of Pacific Image Advertising, an international agency specializing in overseas markets, with particular expertise in Asian and Hispanic audiences
This depth of experience — spanning retail, broadcast, national sales, multicultural markets, and agency ownership — provides Max Media clients with strategic insight that is both comprehensive and execution-focused.
A Senior-Level Team with Proven Depth
Max Media is supported by a senior leadership team whose combined experience exceeds 250 years across media strategy, creative development, production, planning, buying, and national account management.
Key team members include:
Cristina Graziano, Vice President & Media Buyer
Barbara Davis, Creative Director
Mike Gundran, Media Planner
Riho Shiraishi, Media Buyer
Don Logay, Copywriter & Producer
Bob Shroder, Producer, Director & Editor
Marty Zimmerman, Chief Cameraman & Aerial Photographer
Aron Brown, Producer & Cameraman
Rob Amato, Producer & Cameraman
Bill Kole, Musician, Original Music & Jingles Producer
Chris Alicki, National Account Manager
Together, this team has successfully managed and executed campaigns for more than 350 established advertising accounts across diverse industries and markets.
Experience That Translates Into Results
What differentiates Max Media is not simply longevity — it is the depth of executive-level experience embedded into every engagement. Clients benefit from:
Senior strategic oversight
Deep media negotiation expertise
National and multicultural market insight
Integrated creative and production capabilities
Financial discipline shaped by large-scale budget management
Every campaign is guided by seasoned professionals who understand not only how to develop creative messaging, but how to structure media investments that deliver measurable return.
Max Media’s leadership foundation ensures that clients are not simply working with an agency — they are partnering with experienced advertising executives who have operated at the highest levels of media, retail, and brand management.
